contentmarketinginstitute.com

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Free website and domain report on contentmarketinginstitute.com

Last Updated: 22nd April, 2023 Update Now
Overview

Snoop Summary for contentmarketinginstitute.com

This is a free and comprehensive report about contentmarketinginstitute.com. The domain contentmarketinginstitute.com is currently hosted on a server located in United States with the IP address 104.26.13.239, where USD is the local currency and the local language is English. Contentmarketinginstitute.com is expected to earn an estimated $984 USD per day from advertising revenue. The sale of contentmarketinginstitute.com would possibly be worth $718,235 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Contentmarketinginstitute.com is insanely popular with an estimated 156,794 daily unique visitors. This report was last updated 22nd April, 2023.

About contentmarketinginstitute.com

Site Preview: contentmarketinginstitute.com contentmarketinginstitute.com
Title: CMI: Content Marketing Strategy, Research, "How-To" Advice
Description: Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events.
Keywords and Tags: business, clickbait, cmi, content, content definition, content marketing, content marketing institute, definition, what is content marketing
Related Terms: cmi service, cmi service management, content strategy
Fav Icon:
Age: Over 14 years old
Domain Created: 24th November, 2009
Domain Updated: 20th November, 2020
Domain Expires: 24th November, 2021
Review

Snoop Score

4/5 (Excellent!)

Valuation

$718,235 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 9,597
Alexa Reach:
SEMrush Rank (US): 24,140
SEMrush Authority Score: 71
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 66,626 0
Traffic: 100,495 0
Cost: $459,045 USD $0 USD
Traffic

Visitors

Daily Visitors: 156,794
Monthly Visitors: 4,772,315
Yearly Visitors: 57,229,810
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $984 USD
Monthly Revenue: $29,946 USD
Yearly Revenue: $359,113 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 8,816,221
Referring Domains: 32,262
Referring IPs: 31,499
Contentmarketinginstitute.com has 8,816,221 backlinks according to SEMrush. 97% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve contentmarketinginstitute.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
99% of contentmarketinginstitute.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.synapticweb.co/news
Target: https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf

2
Source: https://growthhackers.com/posts
Target: https://contentmarketinginstitute.com/2020/02/free-keyword-research-tools/

3
Source: https://www.jeffbullas.com/visual-content-marketing-statistics/
Target: https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

4
Source: https://contentmarketinginstitute.tradepub.com/free/w_dasa118/prgm.cgi?a=1
Target: https://contentmarketinginstitute.com/

5
Source: https://marketinginteractions.com/news-press/
Target: https://contentmarketinginstitute.com/2020/01/content-personalization-without-data/

Top Ranking Keywords (US)

1
Keyword: cmi
Ranked Page: https://contentmarketinginstitute.com/

2
Keyword: content marketing
Ranked Page: https://contentmarketinginstitute.com/what-is-content-marketing/

3
Keyword: content
Ranked Page: https://contentmarketinginstitute.com/what-is-content-marketing/

4
Keyword: content
Ranked Page: https://contentmarketinginstitute.com/

5
Keyword: content definition
Ranked Page: https://contentmarketinginstitute.com/2018/03/content-definition/

Domain Analysis

Value Length
Domain: contentmarketinginstitute.com 29
Domain Name: contentmarketinginstitute 25
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 3.81 seconds
Load Time Comparison: Faster than 15% of sites

PageSpeed Insights

Avg. (All Categories) 58
Performance 37
Accessibility 83
Best Practices 57
SEO 92
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://contentmarketinginstitute.com/
Updated: 2nd February, 2021

3.16 seconds
First Contentful Paint (FCP)
18%
55%
27%

0.00 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
37

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for contentmarketinginstitute.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 60 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 2.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 90 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive contentmarketinginstitute.com as laggy when the latency is higher than 0.05 seconds.
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https://www.facebook.com/tr/?id=324453408869664&ev=ViewContent&dl=https%3A%2F%2Fcontentmarketinginstitute.com%2F&rl=&if=false&ts=1612232350112&cd[b_w]=1350&cd[b_h]=940&cd[s_w]=800&cd[s_h]=600&cd[loc_url]=https%3A%2F%2Fcontentmarketinginstitute.com%2F&cd[ses_id]=6018b69d804bf140d8fc9fb8&cd[flvr]=page_view&cd[a_id]=591b1b0067aa35614ce78f43&cd[debug]=0&cd[bypass_hash]=0&cd[f_id]=6018b69d552f2300088f7e9d&sw=800&sh=600&v=2.9.33&r=stable&ec=1&o=30&fbp=fb.1.1612232350104.231547384&it=1612232350032&coo=false&rqm=GET
2019.9320000029
2035.6240000037
507
44
200
image/gif
Image
https://www.facebook.com/tr/
2521.7909999992
2524.1769999993
0
0
-1
Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
255.689
10.028
270.874
51.981
322.874
5.462
390.151
7.898
430.457
135.911
566.389
128.315
696.356
15.34
745.721
12.43
763.263
9.102
783.284
78.262
861.62
21.907
883.773
112.278
996.111
9.832
1007.869
43.039
1050.962
8.2
1059.207
7.723
1067.501
38.943
1106.705
9.559
1121.244
7.693
1131.102
7.423
1148.207
8.009
1156.431
8.939
1173.316
10.92
1190.2
15.956
1206.213
24.655
1232.087
9.673
1273.109
32.069
1308.685
7.038
1315.989
51.742
1379.963
16.897
1399.48
8.948
1417.424
22.335
1444.02
11.487
1457.164
36.467
1493.654
8.675
1504.611
57.438
1566.357
40.544
1606.916
9.493
1621.228
7.241
1672.381
6.775
1717.151
8.103
1953.998
18.072
2014.365
37.648
2547.99
7.195
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Contentmarketinginstitute.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 9 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Contentmarketinginstitute.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
37732
7379
.archive .type-cmi_topic { display:none; } ...
4376
2332
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Contentmarketinginstitute.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epromos.ubmcanon.com/s_code/cm_contentmarketinginstitute_app_measurement.js
19766
2900
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/js/front.js?ver=2.3.0
6356
2227
Remove unused JavaScript — Potential savings of 173 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
116846
56371
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
72175
54331
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78052
33582
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
72197
32952
Efficiently encode images — Potential savings of 17 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
103660
17477
Enable text compression — Potential savings of 4 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://img04.en25.com/i/elqCfg.min.js
5943
3828
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 110 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://contentmarketinginstitute.com/
108.827
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Contentmarketinginstitute.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://contentmarketinginstitute.com/
190
https://contentmarketinginstitute.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Contentmarketinginstitute.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content — Potential savings of 71 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2020/04/CMI_250X250_STAFF-2020.gif
145240
72620
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 25 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.feathr.co/js/boomerang.min.js
13111
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
11981
https://cmi.disqus.com/embed.js
61
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
54
https://contentmarketinginstitute.com/wp-content/plugins/enlighter/cache/enlighterjs.min.js?ver=IWnhvd16VbNYW5v
49
https://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoid chaining critical requests — 54 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Contentmarketinginstitute.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 18 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
measure_adobe_target_visitor_id:request:1:mbox:target-global-mbox
Measure
516.755
523.345
measure_adobe_target_visitor_id:request:1:mbox:target-global-mbox
Measure
516.755
533.015
measure_adobe_target_request:request:1:mbox:target-global-mbox
Measure
1052.73
90.96
measure_adobe_target_request:request:1:mbox:target-global-mbox
Measure
1052.73
361.75
mark_adobe_target_hide_body
Mark
475.383
mark_adobe_target_visitor_id_start_1
Mark
479.829
mark_adobe_target_visitor_id_start_1
Mark
516.772
mark_adobe_target_visitor_id_end_1
Mark
1040.119
mark_adobe_target_request_start_1
Mark
1044.96
mark_adobe_target_visitor_id_end_1
Mark
1049.791
mark_adobe_target_request_start_1
Mark
1052.751
mark_adobe_target_request_end_1
Mark
1143.704
mark_adobe_target_show_body
Mark
1150.917
addthis.render_toolbox
Mark
1284.654
mark_adobe_target_request_end_1
Mark
1414.493
addthis.render_layers_share
Mark
1476.178
addthis.render_layers_thankyou
Mark
1531.9
addthis.render_layers_sharedock
Mark
1536.33
JavaScript execution time — 0.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://contentmarketinginstitute.com/
378.18
49.358
4.763
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
162.376
71.566
4.01
Unattributable
152.798
1.347
0.178
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
147.336
113.265
8.248
https://epromos.ubmcanon.com/VisitorAPI.js?ormzkk
96.868
87.007
4.026
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
72.549
57.291
1.994
https://epromos.ubmcanon.com/at.js?ormzkk
65.003
48.744
13.91
https://cdn.feathr.co/js/boomerang.min.js
64.858
58.226
2.524
Minimizes main-thread work — 1.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
710.73299999997
Style & Layout
287.846
Other
237.713
Rendering
98.032
Script Parsing & Compilation
85.067
Parse HTML & CSS
58.632
Garbage Collection
7.357
Keep request counts low and transfer sizes small — 169 requests • 4,404 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
169
4509711
Image
68
3298084
Script
54
633680
Other
22
263338
Font
3
159790
Stylesheet
18
94022
Document
4
60797
Media
0
0
Third-party
67
837811
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
226620
0.625
274216
0
98192
0
32622
0
29465
0
20059
0
13996
0
7629
0
6030
0
4787
0
3021
0
2293
0
1571
0
1420
0
1337
0
710
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 6 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
3110
136
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
7690
78
https://contentmarketinginstitute.com/
442
64
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/fbox/js/lightbox.js?ver=5.5.2
8150
56
https://contentmarketinginstitute.com/
390
52
https://cdn.feathr.co/js/boomerang.min.js
1310
52
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Opportunities

Remove unused CSS — Potential savings of 46 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Contentmarketinginstitute.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
37732
32655
https://use.fontawesome.com/releases/v5.7.2/css/all.css
13996
13996

Diagnostics

Avoid an excessive DOM size — 828 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
828
Maximum DOM Depth
16
Maximum Child Elements
38

Metrics

First Contentful Paint — 2.2 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 7.4 s
The timing of the largest text or image that is painted.
Time to Interactive — 5.1 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 1.086
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 2.4 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,580 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Contentmarketinginstitute.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://contentmarketinginstitute.com/wp-content/plugins/q-and-a/css/q-a-plus.css?ver=1.0.6.2
1277
70
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
37732
390
https://contentmarketinginstitute.com/wp-includes/css/dist/block-library/style.min.css?ver=5.5.2
8499
190
https://contentmarketinginstitute.com/wp-content/uploads/bcttstyle.css?ver=1.0
1421
150
https://contentmarketinginstitute.com/wp-content/plugins/cookie-bar/css/cookie-bar.css?ver=5.5.2
1236
150
https://contentmarketinginstitute.com/wp-content/plugins/informa-brand-tech/css/style.css?ver=5.5.2
3781
150
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/swipebox/swipebox.min.css?ver=2.3.0
1974
70
https://contentmarketinginstitute.com/wp-content/plugins/google-analytics-for-wordpress/assets/css/frontend.min.css?ver=7.13.3
1767
70
https://contentmarketinginstitute.com/wp-content/plugins/wordpress-popular-posts/assets/css/wpp.css?ver=5.2.4
1539
70
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/fbox/css/jquery.fancybox.css?ver=5.5.2
2257
70
https://contentmarketinginstitute.com/wp-content/plugins/informa-superfooter/css/plugin.css?ver=1023
2301
70
https://contentmarketinginstitute.com/wp-content/plugins/addthis-smart-layers/frontend/build/addthis_wordpress_public.min.css?ver=5.5.2
1277
70
https://contentmarketinginstitute.com/wp-content/plugins/enlighter/cache/enlighterjs.min.css?ver=IWnhvd16VbNYW5v
9361
110
https://contentmarketinginstitute.com/wp-content/plugins/genesis-slider/style.css?ver=0.9.6
1419
70
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
33883
270
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/scripts/include.js?ver=5.5.2
1255
70
https://contentmarketinginstitute.com/wp-content/plugins/pippity/js/pippity.js?ver=5.5.2
2080
70
https://contentmarketinginstitute.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=7.13.3
3602
70
https://contentmarketinginstitute.com/wp-content/plugins/adrotate/library/jquery.adrotate.dyngroup.js
1911
70
https://contentmarketinginstitute.com/wp-content/plugins/adrotate/library/jquery.adrotate.clicktracker.js
1202
70
https://contentmarketinginstitute.com/wp-content/plugins/cookie-bar/js/cookie-bar.js?ver=1612231885
1411
70
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/swipebox/jquery.swipebox.min.js?ver=2.3.0
4642
110
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/infinitescroll/infinite-scroll.pkgd.min.js?ver=5.5.2
7861
110
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/js/front.js?ver=2.3.0
6356
110
https://contentmarketinginstitute.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js?ver=5.2.4
2101
70
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/jquery.cookie.js?ver=5.5.2
2383
70
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/jquery.abtester.js?ver=5.5.2
1624
70
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/custjis.js?ver=051815
2116
70
https://epromos.ubmcanon.com/VisitorAPI.js?ormzkk
15497
310
https://epromos.ubmcanon.com/at.js?ormzkk
33905
430
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/css/shailan-dropdown.min.css
1558
70
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/themes/web20.css
1786
70
https://contentmarketinginstitute.com/wp-content/plugins/si-captcha-for-wordpress/captcha/si_captcha.js?ver=1612231885
1301
70
Properly size images — Potential savings of 2,710 KiB
Images can slow down the page's load time. Contentmarketinginstitute.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/CMW_1-01.png
1422985
1385109
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/Consult-01.png
1211701
1179449
https://contentmarketinginstitute.com/wp-content/uploads/2020/04/CMI_250X250_STAFF-2020.gif
145240
111798
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
103660
98861
Serve images in next-gen formats — Potential savings of 2,586 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/CMW_1-01.png
1422985
1308737
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/Consult-01.png
1211701
1111535
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
103660
63824
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/social-media-success-plan-cover-390x215.png
69160
50374
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/pfizer-anheuser-busch-indoguration-cover-390x215.png
59735
49321
https://contentmarketinginstitute.com/wp-content/plugins/pippity/themes/dimensional/images/background_plum.png
23512
19592
https://contentmarketinginstitute.com/wp-content/plugins/pippity/themes/dimensional/images/background_pink.png
23753
18965
https://contentmarketinginstitute.com/wp-content/plugins/pippity/themes/dimensional/images/background__orange.png
19236
14192
https://contentmarketinginstitute.com/wp-content/plugins/informa-superfooter/img/Informa_Connect_Logo_1Line_White_240.png
15827
11619

Diagnostics

Avoid enormous network payloads — Total size was 4,404 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/CMW_1-01.png
1423999
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/Consult-01.png
1212673
https://contentmarketinginstitute.com/wp-content/uploads/2020/04/CMI_250X250_STAFF-2020.gif
146252
https://c.disquscdn.com/next/embed/lounge.bundle.ec325e7c33ae32f082a2c57fe0c859bd.js
117676
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
116846
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
104694
https://c.disquscdn.com/next/embed/common.bundle.38ea27189bdb723eae3dabf5bc7b8c0b.js
95690
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78052
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
72175
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/social-media-success-plan-cover-390x215.png
70118
Serve static assets with an efficient cache policy — 123 resources found
Contentmarketinginstitute.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://contentmarketinginstitute.com/wp-admin/admin-ajax.php?action=pty_getActive&incoming_ajax=true&ref=&href=contentmarketinginstitute.com%2F&url=empty
0
12420
https://contentmarketinginstitute.com/wp-admin/admin-ajax.php?action=addthis_global_options_settings&ver=5.5.2
0
1528
https://pippity.com/get_f_asset.php?fonts=aurulent_sans,pt_sans
0
841
https://pippity.com/get_f_asset.php?fonts=aurulent_sans,pt_sans
0
841
https://marco.feathr.co/v1/refresh
0
800
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=6bf0464a-2f37-4d75-8b94-7fc7451f81b0&_expected_cookie=1bc3501b4d87f0ed7d90d8297850c6e2
0
737
https://v1.addthisedge.com/live/boost/ra-543d5581172df750/_ate.track.config_resp
57000
979
https://secure.gravatar.com/avatar/66424a420e6d22ceeb1bd4e599de3cc5?s=66&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg
300000
8693
https://secure.gravatar.com/avatar/ff09594270ce240f33a9c440c2733bf4?s=66&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg
300000
6895
https://secure.gravatar.com/avatar/0fffd27ceaf99d4446f1f19f4ad45002?s=66&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg
300000
3669
https://secure.gravatar.com/avatar/2de830b6d5f1215fc17c4bc104901294?s=66&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://contentmarketinginstitute.com/wp-content/themes/cmi/fonts/SourceSansPro-Regular.ttf
74.53600000008
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83

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of contentmarketinginstitute.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Contentmarketinginstitute.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Contentmarketinginstitute.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
57

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that contentmarketinginstitute.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
WordPress
5.5.2
core-js
2.6.5: global, 3.1.3: pure, 3.0.0: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://cdn.feathr.co/js/boomerang.min.js
https://cdn.feathr.co/js/boomerang.min.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://contentmarketinginstitute.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://cmi.disqus.com/embed.js
TypeError: Cannot read property 'appendChild' of null at k (https://cmi.disqus.com/embed.js:44:9988) at Object.l [as isSerif] (https://cmi.disqus.com/embed.js:44:10059) at h.i.toJSON (https://cmi.disqus.com/embed.js:44:14496) at Object.c.loadEmbed [as _loadEmbed] (https://cmi.disqus.com/embed.js:46:4552) at https://cmi.disqus.com/embed.js:46:8414
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for contentmarketinginstitute.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of contentmarketinginstitute.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of contentmarketinginstitute.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of contentmarketinginstitute.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 24.9 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://contentmarketinginstitute.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 52
Performance 9
Accessibility 82
Best Practices 57
SEO 90
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://contentmarketinginstitute.com/
Updated: 2nd February, 2021

5.78 seconds
First Contentful Paint (FCP)
7%
37%
56%

0.03 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on mobile
9

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for contentmarketinginstitute.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Minify CSS — Potential savings of 9 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Contentmarketinginstitute.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
37726
7377
.archive .type-cmi_topic { display:none; } ...
4375
2332
Efficiently encode images — Potential savings of 17 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
103660
17477
Enable text compression — Potential savings of 4 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://img04.en25.com/i/elqCfg.min.js
5943
3828
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 340 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://contentmarketinginstitute.com/
342.997
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Contentmarketinginstitute.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://contentmarketinginstitute.com/
630
https://contentmarketinginstitute.com/
0
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 25 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.feathr.co/js/boomerang.min.js
13114
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
11930
https://cmi.disqus.com/embed.js
61
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
54
https://contentmarketinginstitute.com/wp-content/plugins/enlighter/cache/enlighterjs.min.js?ver=IWnhvd16VbNYW5v
49
https://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoids an excessive DOM size — 774 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
774
Maximum DOM Depth
16
Maximum Child Elements
32
Avoid chaining critical requests — 55 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Contentmarketinginstitute.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 17 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
measure_adobe_target_visitor_id:request:1:mbox:target-global-mbox
Measure
686.47
357.46
measure_adobe_target_visitor_id:request:1:mbox:target-global-mbox
Measure
686.47
368.505
measure_adobe_target_request:request:1:mbox:target-global-mbox
Measure
1058.535
297.345
measure_adobe_target_request:request:1:mbox:target-global-mbox
Measure
1058.535
329.36
mark_adobe_target_hide_body
Mark
630.691
mark_adobe_target_visitor_id_start_1
Mark
638.027
mark_adobe_target_visitor_id_start_1
Mark
686.491
mark_adobe_target_visitor_id_end_1
Mark
1043.956
mark_adobe_target_request_start_1
Mark
1049.15
mark_adobe_target_visitor_id_end_1
Mark
1054.99
mark_adobe_target_request_start_1
Mark
1058.552
mark_adobe_target_request_end_1
Mark
1355.896
mark_adobe_target_show_body
Mark
1366.876
mark_adobe_target_request_end_1
Mark
1387.911
addthis.render_toolbox
Mark
1493.978
addthis.render_layers_thankyou
Mark
1722.98
addthis.render_layers_sharedock
Mark
1790.255
Keep request counts low and transfer sizes small — 153 requests • 4,451 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
153
4558072
Image
51
3358443
Script
55
621873
Other
22
262687
Font
3
159778
Stylesheet
18
94482
Document
4
60809
Media
0
0
Third-party
66
878453
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00058186848958333
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 19 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
11070
647
https://contentmarketinginstitute.com/wp-admin/admin-ajax.php?action=addthis_global_options_settings&ver=5.5.2
16560
378
https://contentmarketinginstitute.com/wp-content/plugins/cmi-companion/assets/js/elqCfg.min.js?1752443648&ver=1.1
17730
305
https://cdn.feathr.co/js/boomerang.min.js
5580
270
https://contentmarketinginstitute.com/
1307
237
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
10410
219
https://contentmarketinginstitute.com/
1544
204
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
8880
187
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
26445
152
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
26310
135
https://cmi.disqus.com/embed.js
26190
120
https://connect.facebook.net/en_US/fbevents.js
8580
114
https://www.google-analytics.com/analytics.js
3090
106
https://epromos.ubmcanon.com/VisitorAPI.js?ormzkk
13362
98
https://epromos.ubmcanon.com/VisitorAPI.js?ormzkk
12497
85
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html#rand=0.04045504586657267&iit=1612232368333&tmr=load%3D1612232368072%26core%3D1612232368128%26main%3D1612232368324%26ifr%3D1612232368338&cb=0&cdn=0&md=0&kw=&ab=-&dh=contentmarketinginstitute.com&dr=&du=https%3A%2F%2Fcontentmarketinginstitute.com%2F&href=https%3A%2F%2Fcontentmarketinginstitute.com%2F&dt=CMI%3A%20Content%20Marketing%20Strategy%2C%20Research%2C%20%22How-To%22%20Advice&dbg=0&cap=tc%3D0%26ab%3D0&inst=1&jsl=1&prod=undefined&lng=en&ogt=height%2Cwidth%2Cimage%2Csite_name%2Curl%2Cdescription%2Ctitle%2Ctype%3Dwebsite&pc=wpsl&pub=ra-543d5581172df750&ssl=1&sid=6018b6b06c083ffc&srf=0.01&ver=300&xck=0&xtr=0&og=locale%3Den_US%26type%3Dwebsite%26title%3DCMI%253A%2520Content%2520Marketing%2520Strategy%252C%2520Research%252C%2520%2522How-To%2522%2520Advice%26description%3DContent%2520Marketing%2520Institute%2520(CMI)%253A%2520Our%2520mission%2520is%2520to%2520advance%2520the%2520practice%2520of%2520content%2520marketing%252C%2520through%2520online%2520education%252C%2520print%252C%2520and%2520in-person%2520events.%26url%3Dhttps%253A%252F%252Fcontentmarketinginstitute.com%252F%26site_name%3DContent%2520Marketing%2520Institute%26image%3Dhttps%253A%252F%252Fcontentmarketinginstitute.com%252Fwp-content%252Fuploads%252F2012%252F03%252FCMI_Final_20131.png%26width%3D712%26height%3D371&csi=undefined&rev=v8.28.8-wp&ct=1&xld=1&xd=1
7265
83
https://epromos.ubmcanon.com/at.js?ormzkk
14240
67
https://epromos.ubmcanon.com/at.js?ormzkk
14307
59
https://epromos.ubmcanon.com/s_code/cm_contentmarketinginstitute_app_measurement.js
14010
53
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://contentmarketinginstitute.com/
0
52.328999969177
959
0
301
text/html
https://contentmarketinginstitute.com/
52.989999996498
394.9900000589
30492
123181
200
text/html
Document
https://contentmarketinginstitute.com/wp-content/plugins/q-and-a/css/q-a-plus.css?ver=1.0.6.2
416.84099996928
444.58000001032
1277
556
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
417.14799997862
477.57300001103
37726
156891
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-includes/css/dist/block-library/style.min.css?ver=5.5.2
417.40300005767
449.85299999826
8442
53907
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/uploads/bcttstyle.css?ver=1.0
417.6059999736
448.33899999503
1477
1571
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/cookie-bar/css/cookie-bar.css?ver=5.5.2
418.22900006082
446.41900004353
1236
556
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/informa-brand-tech/css/style.css?ver=5.5.2
418.75199996866
448.94700008444
3835
9373
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/swipebox/swipebox.min.css?ver=2.3.0
419.07800000627
451.08700008132
2040
4224
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/google-analytics-for-wordpress/assets/css/frontend.min.css?ver=7.13.3
419.28100003861
458.22700008284
1765
7695
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/wordpress-popular-posts/assets/css/wpp.css?ver=5.2.4
419.64800003916
465.00900003593
1537
1509
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/themes/cmi/css/cmi-mobile.css?ver=5.5.2
419.92000001483
451.39599998947
1197
653
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/fbox/css/jquery.fancybox.css?ver=5.5.2
420.12999998406
461.98700007517
2257
4956
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/informa-superfooter/css/plugin.css?ver=1023
420.99700006656
463.5240000207
2307
8005
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/addthis-smart-layers/frontend/build/addthis_wordpress_public.min.css?ver=5.5.2
421.3860000018
449.35800007079
1227
587
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/enlighter/cache/enlighterjs.min.css?ver=IWnhvd16VbNYW5v
421.61399999168
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200
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Stylesheet
https://contentmarketinginstitute.com/wp-content/plugins/genesis-slider/style.css?ver=0.9.6
422.28300007991
461.58700005617
1417
1488
200
text/css
Stylesheet
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
422.63000004459
465.74500005227
33919
96873
200
application/javascript
Script
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/scripts/include.js?ver=5.5.2
423.01799997222
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1239
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application/javascript
Script
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423.45100000966
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2923
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Script
https://contentmarketinginstitute.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=7.13.3
423.69299998973
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3606
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Script
https://contentmarketinginstitute.com/wp-content/plugins/adrotate/library/jquery.adrotate.dyngroup.js
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424.88100007176
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425.23499997333
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Stylesheet
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Stylesheet
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Script
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0
302
https://c.disquscdn.com/next/embed/styles/lounge.0f8247d0689845c86c5bfcd8efd31a28.css
1460.6759999879
1496.3830000488
23572
0
200
text/css
Other
https://c.disquscdn.com/next/embed/common.bundle.38ea27189bdb723eae3dabf5bc7b8c0b.js
1461.2500000512
1491.6880000383
95690
0
200
application/javascript
Other
https://c.disquscdn.com/next/embed/lounge.bundle.ec325e7c33ae32f082a2c57fe0c859bd.js
1461.6920000408
1494.4789999863
117676
0
200
application/javascript
Other
https://disqus.com/next/config.js
1462.0659999782
1479.3279999867
11302
0
200
application/javascript
Other
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
1487.87000007
1593.5770000797
78052
269557
200
application/javascript
Script
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D905578%26time%3D1612232368469%26url%3Dhttps%253A%252F%252Fcontentmarketinginstitute.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
1519.5290000411
1638.1210000254
2403
0
302
https://polo.feathr.co/v1/accounts/591b1b0067aa35614ce78f43/integrations
1632.1509999689
1652.2380000679
535
42
200
application/json
XHR
https://marco.feathr.co/v1/refresh
1636.8070000317
1728.6670000758
800
43
200
image/gif
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=905578&time=1612232368469&url=https%3A%2F%2Fcontentmarketinginstitute.com%2F&cookiesTest=true&liSync=true
1638.5200000368
1713.929999969
568
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=fa4aa24b-5818-49bc-9192-a24032843a22
1714.2160000512
1875.1760000596
819
0
302
https://api-public.addthis.com/url/serviceapi/shares-post.json?services=sFbt&url=https%3A%2F%2Fcontentmarketinginstitute.com%2F
1855.6640000315
1876.292000059
489
2
200
application/json
XHR
https://widgets.pinterest.com/v1/urls/count.json?url=https%3A%2F%2Fcontentmarketinginstitute.com%2F&callback=window._ate.cbs.rcb_6jme0
1858.0409999704
1878.6780000664
550
87
200
application/javascript
Script
https://api-public.addthis.com/url/shares.json?url=https%3A%2F%2Fcontentmarketinginstitute.com%2F&callback=_ate.cbs.rcb_45bj0
1859.1139999917
1994.8670000304
486
36
200
application/json
Script
https://widgets.pinterest.com/v1/urls/count.json?url=http%3A%2F%2Fcontentmarketinginstitute.com%2F&callback=window._ate.cbs.rcb_fson0
1860.4860000778
1879.9480000744
549
86
200
application/javascript
Script
https://api-public.addthis.com/url/shares.json?url=http%3A%2F%2Fcontentmarketinginstitute.com%2F&callback=_ate.cbs.rcb_kbrd0
1861.5429999772
1979.3020000216
486
36
200
application/json
Script
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=fa4aa24b-5818-49bc-9192-a24032843a22&_expected_cookie=d317eb17f3f291eb7e794cc053d96e4d
1875.5779999774
1931.8970000604
737
43
200
image/gif
Image
https://polo.feathr.co/v1/analytics/match/script.js?pk=feathr
1882.178000058
1905.955000082
790
290
200
text/javascript
Script
https://polo.feathr.co/v1/accounts/591b1b0067aa35614ce78f43/pixel.js?pk=feathr
1883.4460000508
1909.1369999805
571
32
200
text/javascript
Script
https://match.adsrvr.org/track/cmf/generic?ttd_pid=6fgi4r1&ttd_tpi=1&ttd_puid=6018b6b016c948000779bc03&gdpr=0
1917.3860000446
1935.380000039
662
0
302
text/html
https://polo.feathr.co/v1/analytics/crumb?cb=1612232369035&a_id=591b1b0067aa35614ce78f43&f_id=6018b6b016c948000779bc03&ses_id=6018b6b00aae2f704097f176&flvr=page_view&loc_url=https%3A%2F%2Fcontentmarketinginstitute.com%2F&s_w=360&s_h=640&b_w=360&b_h=640&cust_params=e30=
1917.6100000041
1956.4640000463
573
43
200
image/gif
Image
https://match.adsrvr.org/track/cmb/generic?ttd_pid=6fgi4r1&ttd_tpi=1&ttd_puid=6018b6b016c948000779bc03&gdpr=0
1935.6530000223
1953.6690000677
675
0
302
text/html
https://polo-v1.feathr.co/v1/analytics/match?f_id=6018b6b016c948000779bc03&ttd_id=0be9a750-6e46-42da-9011-fae865799ea6
1953.9970000042
2051.0080000386
573
43
200
image/gif
Image
https://polo.feathr.co/v1/accounts/591b1b0067aa35614ce78f43/integrations/facebook/pixel.js
2056.6950000357
2123.8610000582
948
439
200
text/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
2128.7579999771
2145.0099999784
25003
93376
200
application/x-javascript
Script
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
2181.3580000307
2205.0610000733
71867
246508
200
application/x-javascript
Script
https://www.facebook.com/tr/?id=324453408869664&ev=PageView&dl=https%3A%2F%2Fcontentmarketinginstitute.com%2F&rl=&if=false&ts=1612232369392&sw=360&sh=640&v=2.9.33&r=stable&ec=0&o=30&fbp=fb.1.1612232369387.1304919601&it=1612232369303&coo=false&rqm=GET
2276.627000072
2292.7330000093
507
44
200
image/gif
Image
https://www.facebook.com/tr/?id=324453408869664&ev=ViewContent&dl=https%3A%2F%2Fcontentmarketinginstitute.com%2F&rl=&if=false&ts=1612232369399&cd[b_w]=360&cd[b_h]=640&cd[s_w]=360&cd[s_h]=640&cd[loc_url]=https%3A%2F%2Fcontentmarketinginstitute.com%2F&cd[ses_id]=6018b6b00aae2f704097f176&cd[flvr]=page_view&cd[a_id]=591b1b0067aa35614ce78f43&cd[debug]=0&cd[bypass_hash]=0&cd[f_id]=6018b6b016c948000779bc03&sw=360&sh=640&v=2.9.33&r=stable&ec=1&o=30&fbp=fb.1.1612232369387.1304919601&it=1612232369303&coo=false&rqm=GET
2277.0500000333
2310.0930000655
507
44
200
image/gif
Image
https://www.facebook.com/tr/
2777.0870000822
2779.5100000221
0
0
-1
Other
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
436.287
11.7
452.681
59.326
512.026
7.219
552.535
9.464
578.45
6.397
584.994
161.787
746.809
102.124
851.066
21.312
921.004
20.357
942.069
13.275
969.249
94.467
1063.762
10.712
1075.666
48.976
1128.956
152.742
1281.756
11.012
1296.876
9.595
1307.517
52.978
1360.627
9.121
1369.787
9.608
1390.279
16.812
1407.242
14.274
1422.324
14.629
1442.43
10.656
1458.38
9.923
1485.021
29.882
1521.369
8.865
1537.079
10.361
1562.834
41.554
1606.552
67.451
1697.329
46.817
1744.164
6.661
1756.29
67.745
1824.901
76.092
1901.029
9.968
1944.694
10.133
2035.936
12.138
2190.063
28.434
2259.464
54.759
2807.571
7.834
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 50 KiB
Images can slow down the page's load time. Contentmarketinginstitute.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/pfizer-anheuser-busch-indoguration-cover.png
161065
31199
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/social-media-success-plan-cover.png
102872
19927
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Contentmarketinginstitute.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://epromos.ubmcanon.com/s_code/cm_contentmarketinginstitute_app_measurement.js
19764
2899
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/js/front.js?ver=2.3.0
6296
2206
Remove unused JavaScript — Potential savings of 174 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
116750
56141
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
71867
54099
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78052
34508
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
72197
32952
Preload key requests — Potential savings of 660 ms
Key requests can be preloaded by using '<link rel=preload>'. Contentmarketinginstitute.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://contentmarketinginstitute.com/wp-content/themes/cmi/fonts/SourceSansPro-Bold.ttf
660
https://contentmarketinginstitute.com/wp-content/themes/cmi/fonts/SourceSansPro-Regular.ttf
480
https://contentmarketinginstitute.com/wp-content/themes/cmi/fonts/SourceSansPro-Semibold.ttf
210
Use video formats for animated content — Potential savings of 71 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2020/04/CMI_250X250_STAFF-2020.gif
145240
72620

Diagnostics

Reduce JavaScript execution time — 3.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://contentmarketinginstitute.com/
1264.488
213.028
22.048
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
851.216
368.972
20.816
Unattributable
713.776
11.724
0.848
https://s7.addthis.com/js/300/addthis_widget.js?ver=5.5.2
591.852
514.648
36.864
https://epromos.ubmcanon.com/VisitorAPI.js?ormzkk
502.12
449.716
19.092
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
441.032
291.628
8.2
https://cdn.feathr.co/js/boomerang.min.js
346.616
320.12
8.672
https://epromos.ubmcanon.com/at.js?ormzkk
334.864
262.496
60.712
https://connect.facebook.net/signals/config/324453408869664?v=2.9.33&r=stable
250.372
213.516
24.732
https://www.google-analytics.com/analytics.js
220.768
125.656
6.764
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html#rand=0.04045504586657267&iit=1612232368333&tmr=load%3D1612232368072%26core%3D1612232368128%26main%3D1612232368324%26ifr%3D1612232368338&cb=0&cdn=0&md=0&kw=&ab=-&dh=contentmarketinginstitute.com&dr=&du=https%3A%2F%2Fcontentmarketinginstitute.com%2F&href=https%3A%2F%2Fcontentmarketinginstitute.com%2F&dt=CMI%3A%20Content%20Marketing%20Strategy%2C%20Research%2C%20%22How-To%22%20Advice&dbg=0&cap=tc%3D0%26ab%3D0&inst=1&jsl=1&prod=undefined&lng=en&ogt=height%2Cwidth%2Cimage%2Csite_name%2Curl%2Cdescription%2Ctitle%2Ctype%3Dwebsite&pc=wpsl&pub=ra-543d5581172df750&ssl=1&sid=6018b6b06c083ffc&srf=0.01&ver=300&xck=0&xtr=0&og=locale%3Den_US%26type%3Dwebsite%26title%3DCMI%253A%2520Content%2520Marketing%2520Strategy%252C%2520Research%252C%2520%2522How-To%2522%2520Advice%26description%3DContent%2520Marketing%2520Institute%2520(CMI)%253A%2520Our%2520mission%2520is%2520to%2520advance%2520the%2520practice%2520of%2520content%2520marketing%252C%2520through%2520online%2520education%252C%2520print%252C%2520and%2520in-person%2520events.%26url%3Dhttps%253A%252F%252Fcontentmarketinginstitute.com%252F%26site_name%3DContent%2520Marketing%2520Institute%26image%3Dhttps%253A%252F%252Fcontentmarketinginstitute.com%252Fwp-content%252Fuploads%252F2012%252F03%252FCMI_Final_20131.png%26width%3D712%26height%3D371&csi=undefined&rev=v8.28.8-wp&ct=1&xld=1&xd=1
168.516
129.608
26.848
https://cmi.disqus.com/embed.js
123.624
105.576
13.384
https://connect.facebook.net/en_US/fbevents.js
113.736
98.404
10.748
https://www.googletagmanager.com/gtm.js?id=GTM-NS75B4Q
82.9
68.264
10.392
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
54.428
19.084
6.992
https://ubm.demdex.net/dest5.html?d_nsid=0
52.924
17.464
5.928

Metrics

First Contentful Paint — 7.1 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 11.7 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 16.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 19.0 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,410 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 11.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 510 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 8.5 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 120 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive contentmarketinginstitute.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 13965 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 7,660 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Contentmarketinginstitute.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://contentmarketinginstitute.com/wp-content/plugins/q-and-a/css/q-a-plus.css?ver=1.0.6.2
1277
180
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
37726
2130
https://contentmarketinginstitute.com/wp-includes/css/dist/block-library/style.min.css?ver=5.5.2
8442
780
https://contentmarketinginstitute.com/wp-content/uploads/bcttstyle.css?ver=1.0
1477
480
https://contentmarketinginstitute.com/wp-content/plugins/cookie-bar/css/cookie-bar.css?ver=5.5.2
1236
480
https://contentmarketinginstitute.com/wp-content/plugins/informa-brand-tech/css/style.css?ver=5.5.2
3835
630
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/swipebox/swipebox.min.css?ver=2.3.0
2040
180
https://contentmarketinginstitute.com/wp-content/plugins/google-analytics-for-wordpress/assets/css/frontend.min.css?ver=7.13.3
1765
180
https://contentmarketinginstitute.com/wp-content/plugins/wordpress-popular-posts/assets/css/wpp.css?ver=5.2.4
1537
180
https://contentmarketinginstitute.com/wp-content/themes/cmi/css/cmi-mobile.css?ver=5.5.2
1197
180
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/fbox/css/jquery.fancybox.css?ver=5.5.2
2257
180
https://contentmarketinginstitute.com/wp-content/plugins/informa-superfooter/css/plugin.css?ver=1023
2307
180
https://contentmarketinginstitute.com/wp-content/plugins/addthis-smart-layers/frontend/build/addthis_wordpress_public.min.css?ver=5.5.2
1227
180
https://contentmarketinginstitute.com/wp-content/plugins/enlighter/cache/enlighterjs.min.css?ver=IWnhvd16VbNYW5v
9308
630
https://contentmarketinginstitute.com/wp-content/plugins/genesis-slider/style.css?ver=0.9.6
1417
180
https://contentmarketinginstitute.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
33919
1380
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/scripts/include.js?ver=5.5.2
1239
180
https://contentmarketinginstitute.com/wp-content/plugins/pippity/js/pippity.js?ver=5.5.2
2033
180
https://contentmarketinginstitute.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=7.13.3
3606
330
https://contentmarketinginstitute.com/wp-content/plugins/adrotate/library/jquery.adrotate.dyngroup.js
1870
180
https://contentmarketinginstitute.com/wp-content/plugins/adrotate/library/jquery.adrotate.clicktracker.js
1249
180
https://contentmarketinginstitute.com/wp-content/plugins/cookie-bar/js/cookie-bar.js?ver=1612231980
1410
180
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/swipebox/jquery.swipebox.min.js?ver=2.3.0
4640
330
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/assets/infinitescroll/infinite-scroll.pkgd.min.js?ver=5.5.2
7822
480
https://contentmarketinginstitute.com/wp-content/plugins/responsive-lightbox/js/front.js?ver=2.3.0
6296
480
https://contentmarketinginstitute.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js?ver=5.2.4
2059
180
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/jquery.cookie.js?ver=5.5.2
2385
180
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/jquery.abtester.js?ver=5.5.2
1626
180
https://contentmarketinginstitute.com/wp-content/themes/cmi/js/custjis.js?ver=051815
2161
180
https://epromos.ubmcanon.com/VisitorAPI.js?ormzkk
15491
1530
https://epromos.ubmcanon.com/at.js?ormzkk
33907
2130
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/css/shailan-dropdown.min.css
1604
180
https://contentmarketinginstitute.com/wp-content/plugins/dropdown-menu-widget/themes/web20.css
1834
180
https://contentmarketinginstitute.com/wp-content/plugins/si-captcha-for-wordpress/captcha/si_captcha.js?ver=1612231980
1300
180
Defer offscreen images — Potential savings of 1,491 KiB
Time to Interactive can be slowed down by resources on the page. Contentmarketinginstitute.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/CMW_1-01.png
1422985
1422985
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
103660
103660
Remove unused CSS — Potential savings of 46 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Contentmarketinginstitute.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/themes/cmi/style.css?ver=20160114
37726
32892
https://use.fontawesome.com/releases/v5.7.2/css/all.css
13996
13996
Serve images in next-gen formats — Potential savings of 2,643 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/CMW_1-01.png
1422985
1308737
https://contentmarketinginstitute.com/wp-content/uploads/2019/07/Consult-01.png
1211701
1111535
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/pfizer-anheuser-busch-indoguration-cover.png
161065
128069
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/CCO_Oct2020_Cover_TOC.jpg
103660
63824
https://contentmarketinginstitute.com/wp-content/uploads/2021/01/social-media-success-plan-cover.png
102872
45506
https://secure.gravatar.com/avatar/66424a420e6d22ceeb1bd4e599de3cc5?s=132&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg
23386
20278
https://secure.gravatar.com/avatar/ff09594270ce240f33a9c440c2733bf4?s=132&d=http%3A%2F%2Fcontentmarketinginstitute.com%2Fwp-content%2Fuploads%2F2013%2F02%2FCMI.png&r=pg
19812
16364
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Minimize main-thread work — 6.7 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
3536.0119999999
Style & Layout
1179
Other
1038.22
Script Parsing & Compilation
378.192
Parse HTML & CSS
283.108
Rendering
236.912
Garbage Collection
41.208
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
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Reduce the impact of third-party code — Third-party code blocked the main thread for 1,030 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
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82

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of contentmarketinginstitute.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Contentmarketinginstitute.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Contentmarketinginstitute.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
57

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that contentmarketinginstitute.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
WordPress
5.5.2
core-js
2.6.5: global, 3.1.3: pure, 3.0.0: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://cdn.feathr.co/js/boomerang.min.js
https://cdn.feathr.co/js/boomerang.min.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://contentmarketinginstitute.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.facebook.com/tr/
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://cmi.disqus.com/embed.js
TypeError: Cannot read property 'appendChild' of null at k (https://cmi.disqus.com/embed.js:44:9988) at Object.l [as isSerif] (https://cmi.disqus.com/embed.js:44:10059) at h.i.toJSON (https://cmi.disqus.com/embed.js:44:14496) at Object.c.loadEmbed [as _loadEmbed] (https://cmi.disqus.com/embed.js:46:4552) at https://cmi.disqus.com/embed.js:46:8414
90

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for contentmarketinginstitute.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of contentmarketinginstitute.com on mobile screens.
Document uses legible font sizes — 99.5% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
div#socialbox ul li .soctyp
0.45%
9px
.at-share-dock .at4-count .at4-share-label
0.05%
10px
99.50%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of contentmarketinginstitute.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of contentmarketinginstitute.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 19.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://contentmarketinginstitute.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.26.13.239
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
CSC CORPORATE DOMAINS, INC. 204.74.99.103
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 3.3/5 (2 reviews)
WOT Trustworthiness: 65/100
WOT Child Safety: 70/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 24th July, 2020
Valid To: 24th July, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 18599985342818384575980275993443210525
Serial Number (Hex): 0DFE3A1464E5D909C2D468A60EA2951D
Valid From: 24th July, 2024
Valid To: 24th July, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Jul 24 05:19:02.964 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:8A:79:B7:02:53:DC:C8:72:C5:B0:E8:
8C:97:45:F2:12:8C:04:D2:BD:DB:D9:FD:06:8E:D2:68:
1C:F0:F1:5A:22:02:21:00:D4:39:06:BF:AF:B2:C0:19:
07:33:E9:AD:E2:12:21:A7:42:DA:5F:74:AD:4A:77:5F:
E9:21:2B:3B:45:4F:B0:86
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Jul 24 05:19:03.010 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:FC:A0:C1:60:CA:B5:60:D9:80:E5:51:
FF:A7:FE:70:8E:A9:5C:A1:46:81:B2:7C:71:5F:02:2E:
C1:C6:3F:04:37:02:20:71:26:98:79:CA:5B:C8:9C:AD:
B2:CA:45:FB:ED:51:72:95:54:D8:3A:79:DE:1A:A2:94:
3D:AA:98:FC:03:F1:7D
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.contentmarketinginstitute.com
DNS:contentmarketinginstitute.com
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 2nd February, 2021
Content-Type: text/html; charset=UTF-8
Cache-Control: public
Server: cloudflare
Connection: keep-alive
Set-Cookie: *
Vary: Accept-Encoding
Link: <https://contentmarketinginstitute.com/>; rel=shortlink
X-FW-Server: Flywheel/4.1.0
X-FW-Hash: 08x9lfmq8c
X-Cacheable: YES
X-FW-Serve: TRUE
X-Cache: HIT
X-Hits: 37
X-FW-Static: NO
X-FW-Type: VISIT
CF-Cache-Status: DYNAMIC
cf-request-id: 08022251c10000e6b48cbd1000000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?s=uYj6%2F8R2DUNroBBeHWO7ckVuXqgZKxLdqTimyffYj%2BySaH%2Bj0dg7Q4VyNhjoMOdko0Ks5PsD%2FLxlYqXGmypRS0ovP3X36rfaBVRlo0hr4xC5ABbjv%2Ba1fGXpSqz5zQ%3D%3D"}],"group":"cf-nel","max_age":604800}
NEL: {"max_age":604800,"report_to":"cf-nel"}
CF-RAY: 61b06cc93c6ee6b4-EWR

Whois Lookup

Created: 24th November, 2009
Changed: 20th November, 2020
Expires: 24th November, 2021
Registrar: CSC CORPORATE DOMAINS, INC.
Status: clientTransferProhibited
Nameservers: ns1.ubmdns.com
ns2.ubmdns.com
Owner Name: Data Center
Owner Organization: UBM LLC
Owner Street: 2 Penn Plaza
Owner Post Code: 10121
Owner City: New York
Owner State: NY
Owner Country: US
Owner Phone: +1.21260030000
Owner Email: dcntrnoc@ubm-us.com
Admin Name: Data Center
Admin Organization: UBM LLC
Admin Street: 2 Penn Plaza
Admin Post Code: 10121
Admin City: New York
Admin State: NY
Admin Country: US
Admin Phone: +1.21260030000
Admin Email: dcntrnoc@ubm-us.com
Tech Name: Data Center
Tech Organization: UBM LLC
Tech Street: 2 Penn Plaza
Tech Post Code: 10121
Tech City: New York
Tech State: NY
Tech Country: US
Tech Phone: +1.21260030000
Tech Email: dcntrnoc@ubm-us.com
Full Whois:
Domain Name: contentmarketinginstitute.com
Registry Domain ID: 1576783555_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2020-11-20T01:07:54Z
Creation Date: 2009-11-24T05:32:08Z
Registrar Registration Expiration Date: 2021-11-24T10:32:08Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Data Center
Registrant Organization: UBM LLC
Registrant Street: 2 Penn Plaza
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10121
Registrant Country: US
Registrant Phone: +1.21260030000
Registrant Phone Ext:
Registrant Fax: +1.21260030000
Registrant Fax Ext:
Registrant Email: dcntrnoc@ubm-us.com
Registry Admin ID:
Admin Name: Data Center
Admin Organization: UBM LLC
Admin Street: 2 Penn Plaza
Admin City: New York
Admin State/Province: NY
Admin Postal Code: 10121
Admin Country: US
Admin Phone: +1.21260030000
Admin Phone Ext:
Admin Fax: +1.21260030000
Admin Fax Ext:
Admin Email: dcntrnoc@ubm-us.com
Registry Tech ID:
Tech Name: Data Center
Tech Organization: UBM LLC
Tech Street: 2 Penn Plaza
Tech City: New York
Tech State/Province: NY
Tech Postal Code: 10121
Tech Country: US
Tech Phone: +1.21260030000
Tech Phone Ext:
Tech Fax: +1.21260030000
Tech Fax Ext:
Tech Email: dcntrnoc@ubm-us.com
Name Server: ns2.ubmdns.com
Name Server: ns1.ubmdns.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-11-20T01:07:54Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.

Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.

NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.

Register your domain name at http://www.cscglobal.com

Nameservers

Name IP Address
ns1.ubmdns.com 162.159.0.208
ns2.ubmdns.com 162.159.1.208
Related

Subdomains

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Domain Valuation Snoop Score
$384 USD 1/5
$2,575 USD 2/5
$3,362 USD 3/5